SHOPPERS at Tesco in Kingsteignton are being encouraged to help an in-store fundraising campaign to support medical research into food allergies.

From April 22 to 28, for the fifth year running, Tesco stores are working with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to help raise awareness and support clinical research into food allergies.

Ten pence from every own-brand Free From product bought by Kingsteignton shoppers in-store or on line will be contributed to the charity.

The scheme will also provide customers with the opportunity to round up their shopping at self-service tills throughout the week.

All money raised from the campaign will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.

As well as raising money, the campaign also aims to increase awareness in Kingsteignton and the surrounding area about the importance of understanding food allergies and highlighting ingredients in food which can cause allergic reactions.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the death of their daughter Natasha, who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.

Tanya Ednan-Laperouse OBE said: ‘We’re absolutely thrilled Tesco is supporting us for the fifth year running. 

‘Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.’